Feed Them an Email Marketing Message They’ll Devour



 

 

If you write it, they will read. It’s true. Your audience has wide open eyes and ears for your email marketing message. But consumers are a picky lot. So not only does your message have to be loaded with high value info. It has to be in the right format. Or consumers will likely walk away, no questions asked. Here are three ways to ensure your message has the look that sells.

 

 

1. Know the Buyer Path – Short of owning a crystal ball, marketers need to anticipate the possible moves a consumer will make. And they should have a set of responses tailored to particular consumer actions. Think of it as a series of ‘if’-‘then’ propositions. It’s all in the plan.

2. Remember, This Is Commerce, Not Art – Sure, your audience has certain expectations when it comes to art. But your message needn’t look like a candidate for the Louvre. Sometimes simple text can work wonders. It all boils down to the situation and a solid understanding your audience. Do what’s right for them and they’ll repay you with loyalty. To ensure the best connection with your audience, include your creative team in buyer meetings.

3. Go Easy on the White Papers – White papers are wonderful resources for information. Unfortunately, the people you’re trying to reach rarely read them. All of which means you probably want to give serious consideration to alternate forms of information.
If you have any comments or questions about email marketing, or about any other marketing topics, feel free to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.