It all comes down to brand familiarity. And that’s precisely why social media is such a powerful marketing tool. No other online resource does so well at bringing people up close and personal with whatever it is you have to sell. Once you’ve pumped up brand familiarity to an irresistible level, your next move is major – persuade customers to join your email list. That, of course, takes a bit of motivation. Fortunately, there are two tried and true ways to entice customers into the fold —
Mine other websites for intriguing content, then zap the info into your fan page. Ideally, this should be done multiple times weekly with the aid of a sharing tool. Info sharing is instantaneous, so there’s never any concern about lag time. Above all, make sure the content is interesting enough to keep eyeballs glued to your page. The more clicks from users, the higher your future posts will be on their news feeds.
Create free fan pages. Utilize whatever it takes – coupons, offers, letters. Then post it into your blog and Facebook pages. Finally, distribute it far and wide with a mass emailing. You’ll want to make absolutely sure your Facebook posts are linked to your free fan pages. Every click on these posts boosts your rankings and propels your feed stories up to a new level.
Do you have any comments or questions about social media marketing, or about any other marketing topics? Feel free to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.