Remember the person voted most likely to succeed? In all probability, this future VIP was overflowing with charisma. The same principle comes into play with brands. Those most likely to succeed usually will be irresistibly charismatic. How does a brand boost its charisma to robust levels? By loading up on these characteristics of charismatic folks.
Attitude. No, your brand shouldn’t be sporting a boulder-sized chip on its shoulder. This is really about point of view and style. Is your product or service unabashedly fun, ponderously serious, casual, slick, formal, or humorous? The list goes on. Decide on your brand’s attitude, then forge the right image with colors, taglines, and all the other concoctions in your marketing lab.
Brand Speak. The attitude you’ve shaped influences your communications style. A fresh and frisky image should flow right into your messaging, whether website content, social media posts, email blasts, or any other form. The same holds true if your brand wears a serious face. Consistency is key.
Heart and Soul. You’re not just a corporate colossus or a parcel of digital real estate in cyberspace. Your company has a heart and soul formed of real people. To prove it, you’re going to post eye-catching employee photos everywhere imaginable. These pictorial showcases reveal your brand’s non-corporate, touchable, human side – the side humans love connecting with.
If you have any questions or comments about boosting the appeal of your brand, or about any other brand building topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.