The popularity of online videos has soared in recent years. But the arena is not limited to amateurs hoping to leave their footprint in cyberspace. Brand marketers have been getting into the video act in a very big way. Not surprisingly, their productions are making the biggest splash on the world’s ultimate stage – social media. That’s where the fans are flocking, and that’s where companies seeking big conversion figures should be.
Of course, as with any other worthy endeavor, creating successful social videos requires a generous helping of insight. Here are several key strategies designed to enhance insight and elevate video branding skills to impressive new levels.
The Crucial Connection. Your production might be a cinematic masterpiece worthy of worldwide acclaim. But odds are the video will fizzle away into oblivion unless it connects with the minds and hearts of audiences. That crucial connection can be made only when viewers identify with the content you’ve lovingly crafted. Identifiable content is what electrifies viewers and imbues them with an unstoppable desire to share what you’ve created with the online universe. What’s at work here is the same principle that has guided marketers through the ages – understanding customers and tailoring messaging to their mindsets.
The Humor Factor. Along with hearts and minds, brand marketers should also connect with the funny bone when crafting videos for social sites. A light, humorous touch goes a long way, as viewers are constantly being besieged by dozens of competing productions — many of which take a tediously serious road. Anything with a breezy feel will stand head and shoulders above the heavier alternatives.
Maximize Searchability. As with other species of online content, social videos perform best when capturing the attention of search engines. To that end, video titles, descriptions, and captions should be fortified with the most engine-friendly keywords.
If you have any questions or comments about maximizing the impact of your brand videos on social media sites, or about any brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.