Conquer the Beast with Keywords



 

Crafting an effective online marketing campaign can be a real beast. Fortunately, you can conquer the beast with keywords. These magical words and phrases can lure eyeballs galore and keep them glued to your pages.

Can your website handle a traffic surge? Here are four keyword secrets that will clear the path.

Know What You’re After. What do you want from your keywords? If conversion is your goal, specific or long-tail search terms are the ticket. On the other hand, if you’re after a branding boost, it’s a good idea to ‘own’ the keywords you’re using. In other words, make sure people identify your product or service with specific keywords. To secure ownership, employ broader search terms.
Analyze the Prize. Scrutinize website analytics to gauge keyword performance. But absolutely go beyond number of hits. Yes, you want visitors by the truckload. But you’ll get a more complete and satisfying story by adding these important measurements to the mix — time spent on your site, average number of pages viewed, and bounce rate. If there’s a bounce frenzy taking place, consider some fine-tuning to promote more extended stays.
Ensure a Keyword Connection. Are your keywords relevant to their associated landing pages? They’d better be. Visitors expect to see specific search terms on the pages they’ve clicked to. When they don’t, they have a tendency to bounce the heck outta there. And what they’ll do next is click to another, more relevant site. It is very likely that of your competitor.
Get Social. Customers who employ keywords as part of their social media messages are offering marketers a clear context for word usage. Utilize those tweets and blogs to develop customer-relevant content that incorporates specific keywords as used in everyday customer communications.
Do you have any questions or comments about keyword strategies, search engine optimization, or about any other marketing topic? Feel free to send them our way. You can connect with the Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.