COMPAK ASSET MANAGEMENT SELECTS SOUTHERN CALIFORNIA BASED YOUNG COMPANY AS MARKETING COMMUNICATIONS AGENCY
Laguna Beach Firm will provide counseling in public relations, internet marketing, advertising and direct response programs aimed at expanding Compak’s client base throughout the West
LAGUNA BEACH, CA — May 15, 2006 – Compak Asset Management, a fast growing Registered Investment Advisor headquartered in Irvine, California, has chosen Young Company, a Laguna Beach, California-based marketing communications firm, as its agency of record.
Compak Asset Management provides wealth management services for more than 2000 clients in the western US, and currently invests more than $700 million in diversified portfolios for these clients. The company also provides free financial planning services to its client base, as well as seamless access to a network of attorneys and accountants for estate and tax planning, business continuation and other aspects of wealth management.
Young Company will implement a comprehensive public relations program for Compak Asset Management aimed at regional and national media that reach potential investors. Advertising is being planned to reach the mass affluent who reside in Compak’s primary markets. The Agency will also consult on optimizing Compak’s internet strategy and resources, and tuning its messaging and brand development activities.
Young Company integrates the power of new technologies, including the Internet, e-marketing and e-commerce, with more traditional communications tools to create solutions that engage prospects and customers in new ways that magnify the impact and efficiency of brand building. As an independent partner agency of BBN International Brand Communication, the $1 Billion-strong, multicultural, global business branding network comprised of 26 agencies and over 1,000 marketing communications specialists, Young Company helps its clients brand, position and market globally, while acting locally.
For more information on Young Company and its services, visit their Web site at www.youngcompany.com, or call Bart Young at 949 376-8404.