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Ideas for Building Brands and Growing Companies – October 2013

Changing Tides - October 2013

Hummingbird, the new search algorithm at Google, is not as sweet and innocent as it sounds. By disabling keyword search data which matched keywords in a search query to the same words on Web pages, Google has in effect removed the compass from the SEO cockpit, crippling the search-meister’s most valuable navigation tool. Google is defending this move on the basis that it is better for the end-user. But they don’t mention how it will drive up demand for its AdWords advertising program. A program that relies on keyword search data which matches keywords in a search query only to Web pages who pay to be found through AdWords advertising. So is there a solution for a world dependent on the Great and Powerful Google? There is: Bing! So go ahead and give it try. Bing it on!

Please feel free to reach me anytime at byoung@youngcompany.com or 949-438-2722.

Signed by Bart Young


Employee Spotlight: Elizabeth Mann

This month we have been fortunate to welcome a new addition to the Young Company team. Our new Account Coordinator, Elizabeth Mann, has already proven herself to be a great asset to the office. Her eager attitude to learn all she can about the ever-changing world of marketing has brought a breath of fresh air to the company. Liz has quickly become familiar and knowledgeable about our clients and the work we do for them since she has been brought on board.

“It is a very exciting time in the business world with a clash of classic advertising and a new online world,” said Liz. “Advertising will be more important than ever to harness these powers into complete branding. I am very lucky to start my career at such a renowned company and to have a chance to dive into the chaos and hopefully come out a master of the arts.”

With this expansion of Young Company, Bailey Metoyer, the former Account Coordinator has earned her title of Account Executive. Bailey will manage several accounts and take on public relations tasks for the agency. These changes are very exciting and the upcoming month of October is looking bright.