Over the past decade two trends have caused the rise of responsive web design:
- Smart Phones
- Big Screen TV’s
Together, they have driven the need for website developers to create sites using responsive design tools so that the content of any given website formats itself to fit the device on which it is displayed. Okay, so you knew that already. And now you expect it.
Today’s buzz is all about programmatic media. The term (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimization of media inventory, replacing human-based methods. Supply and demand partners utilize these automated systems and business rules to more strategically place advertisements in electronically targeted media inventory.
Still in its infancy, programmatic media is both a wonderful and horrible development. Over time you will see less personally irrelevant advertising. However, because responsive media adapts advertising to your demographics, purchase behavior and lifestyle, you will not be able to easily shake loose those pesky ads that follow you wherever you go.
Love it or hate it, you won’t be able to avoid it unless you are willing to pay for ad blocking protection from these marketing robots or check yourself permanently into a NO ACCESS hotel on a remote island with no cell towers, no Internet and no cable TV. Sounds pretty good, huh? So how would you market such a phenomenally serene place? How about a key word campaign based on “turn off these %$#@!&*! Ads?” It may be coming sooner than you think.
I welcome your feedback! You can contact me at byoung@youngcompany.com or 949-438-2722.
Client Spotlight: Eide Industries, Inc.
The Shape of Things to Come
As an award-winning manufacturer of architecturally designed building structures, Eide Industries, Inc. is the industry leader in commercial and structural awnings. The company is best known for their cutting-edge fabric technologies, state-of-the-art-machinery, fabric quality, metal structures, industrial sewn products and large-scale graphic applications. Young Company and Eide Industries Inc. have worked together since 2009 on a project basis and are in the process of designing a new Family Brochure. This Family Brochure will be much like the products Eide is promoting. It will maximize Eide’s “wow” factor just as the cabanas and awnings on its pages. We are excited to announce that we are beginning a new project to help bring to life their awe-inspiring structural designs through clean and effective imagery in their promotional brochures.
Employee Spotlight: Cassandra Freeman
Cassie joins the Young Company team as Social Media Specialist. She recently graduated from the University of California, Riverside with a Bachelor’s Degree in Marketing and Communications. Her time in Young Company’s Rising Stars Internship program solidified her passion for marketing, advertising, and graphic design. An Orange County native, Cassie enjoys rooting for the Angels, spending time with family and friends, and taking her three dogs to the dog beach.