Google made major news last week when it eliminated the right rail (sidebar) ad slots and moved its CPC paid search results into a single column on the left. While consumers will appreciate the clean white page look, it will impact marketers in 3 significant ways:
- Position becomes more important than ever, raising prices for those coveted top PPC slots.
- Quality Score, Geo segmentation, and Mobile become equally important.
- The value of local listings, video and image SEO will skyrocket.
While no one has yet projected the financial impact of Google’s fast maneuver, I think it will produce at least $20B in annual revenue, of which the majority will fall to Google’s bottom line.
Please feel free to reach me anytime at byoung@youngcompany.com or 949-438-2722.
Client Spotlight: Corky Carrol Surf School
Corky Carroll’s Surf School of Huntington Beach offers small wave lessons for beginners, as well as private and group lessons for locals and tourists alike. Corky’s also has a Huntington Beach Adventure Camp for kids 4-12 and a surf camp in Costa Rica for an all-inclusive surf vacation.
Employee Spotlight: Selena Rudolph
Selena joined Young Company in the Spring of 2016. She is a junior at Chapman University majoring in Public Relations and Advertising and minoring in Leadership Studies. Selena is excited to learn about account management, advertising analytics, and advertising production. In her spare time she enjoys the outdoors, traveling, and eating unique dishes. She can’t wait to see what impact Young Company has on her life!