Changing Tides February 2016

February 2016 | Voice Search changes everything. Again!

 


Just when we thought we had mastered the nuances of search marketing, mobile comes along and takes over as the preferred platform and search goes vocal. The shift to voice recognition search has led to changes in how Google receives and displays search results. Voice search presents a tectonic shift in how people search for and discover content. As more and more people use the voice feature, marketers will have to do a serious rethink on how they optimize content. Just one more thing to add to our never-ending “to do” list.

 

Please feel free to reach me anytime at byoung@youngcompany.com or 949-376-8404.


Young Company believes companies should let their website do the prospecting, so their sales team can be free to close sales and focus on quality service for key clients. Above is an example of a series of animated GIF ads that are designed to build brands and trigger leads through Google Display and Remarketing programs for Young Company.


 

Zack joins Young Company for this year’s Winter internship program. Zack is currently pursuing his MBA degree at The Paul Merage School of Business, University of California Irvine. Zack has a passion for numbers. He has a three year background in data analytics & marketing and is now focusing his energy on Digital Marketing, where data and marketing converge. He hopes to use his versatile skill-set of entrepreneurial, analytical, and technical abilities to drive results through efficiency and insights. He is a great addition to the Young Company team!