Changing Tides – August 2015


Microsoft’s Windows 10 is Microsoft’s

“Big Game”


Microsoft and its CEO Satya Nadella have a big challenge ahead. They need consumers to LOVE its new operating system. Anything less will be failure. For some time now, Apple has been on top in terms of sales, global market capitalization and their NPS (net profit promoter) score. And even Tim Cook, who took the reins from business god Steve Jobs, is now considered by the media to be the best CEO in the country.Like it or not, the old top dog Microsoft is now the underdog. And the only way they can regain the position is a big win with Windows 10. And I hope they win. Not because I am a Microsoft or an Apple fan. I’m a fan of competition in a free marketplace. And when the underdog wins, consumers win. We all end up with better products at better prices – the benefits of a free economy and fair competition. It’s the American way.

I welcome your feedback! Enjoy your August! I can be reached at 949-376-8404.


New Client Spotlight: Culver Capital

Culver Capital is one of the premier financial service companies in Orange County. They specialize in alternative financing for small to medium size businesses in the U.S. 


Young Company was hired to help better brand Culver Capital and its subsidiary businesses including developing new logos and taglines.

Meet Skylar Neilson – Web Developer

Skylar is a new Web Developer at Young Company who is ambitious about Web development and digital marketing. He attended Brigham Young University- Idaho where he received his Bachelor’s degree in Web Development with an emphasis in Web Design. While attending school he learned the importance of communications and advertising in Web Design and incorporates the three together for positive results. He enjoys exploring new technologies both in web and engineering advancements. Away from the office he loves spending time with his adventurous wife in the ocean surfing, in the mountains biking, snowboarding, and hiking, and in the city longboarding and eating Mexican food.

Consumer Brew in the
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What’s brewing with consumers in the year 2015? What are these folks up to? What thoughts are rocketing around in their heads? Not always easy to know these answers, even if you’re a bona fide master guru with a million-plus following. 


It’s just a little box, so compact it can fit on a mobile screen. But it contains the works – video, graphics, sound clips and text. Everything your brand needs to make a big impression – all at once. This magic marketing box goes by the name of card. And said card could be pulling in the lion’s share of digital ad spends this year.
5 Simple Tricks to Improve Your PPC and AdWords Results
Keywords and PPC advertising are crucial components in driving traffic to your site. Although they may appear straightforward in their implementation, there are an infinite number of options & settings available…