Is social media your own personal stage? Is your communication policy decidedly one-sided? Well, you might enjoy the limelight. But users won’t appreciate the exclusion. Most visitors want a little say-so once in a while; an opportunity to post responses, share opinions, be acknowledged, and interact with your team. The ol’ give and take definitely has its place here. Social …

How many online marketing tools can increase leads, sales, and brand awareness — all at the same time? Tough question to answer. But fear not. There’s one resource capable of such a feat. That resource is the webinar. Basically, a webinar is an online seminar. During this thrilling exhibition, a specially selected host (or group of hosts) showcases your brand …

What’s almost as good as mega-price cuts when vying for customer interest? Many experts would confidently declare — humor. The results justify their confidence. Throughout recorded history right up to the present day, tickling of the funny bone has been gold. Prompt a laugh and grab plenty of attention. Which explains why savvy brand marketers consistently utilize humor in a …

With the new year just around the corner, emerging marketing trends are taking shape. The trends certainly are impacting the landscape of ecommerce marketing. True, some of them will make a bigger splash than others. Nevertheless, all are likely to have a noticeable influence. Take, for instance, the growing prevalence of ‘social commerce’. In a nutshell, social commerce is the …

Cell phones, tablets, watches – they’re all a lot smarter these days. Which gives digital marketers ready access to on the-go customers galore. Consider the number of smartphone users –3.5 billion and counting. Now factor in all the rest. Staggering. Definitely a wide-open field for marketers … if you understand what you’re dealing with. Here’s what to understand right off …

How do customers see your brand? Do they deem you the king of the hill? Do they rate you lower than dirt? A brand marketer can find out courtesy of the online customer survey. A survey, of course, is effective only if completed. Unfortunately, many aren’t. For some reason, certain recipients abandon these questionnaires before reaching the finish line. Start-n-stop. …

As with every marketing team, a logo has an important job to do. It is the face of your brand, and the symbol of everything behind that face. Few website images will have more to say. So the question is — how does a brand marketer maximize logo job performance? Is there a magic formula? No. But there are – …

What would ecommerce sites do without drop-down menus? Very little. Visitors generally rely on them to navigate pages and make decisions. Baffled and stymied is what people would be without them. Which means the drop-down isn’t just a list — it’s the guiding light of your website, telling people where to go and how to get there. Given the stature …