The Golden Rule of Digital Influence

The Golden Rule of Digital Influence

  In a sense, influencer marketing has been here for as long as advertising has. Just ask the ancient Greeks. In previous times, the art of influence was practiced by important, recognizable personages promoting a specific product, service, or political stance. Typically, their message was part of a brand pitch featured in a periodical, billboard, … Continue reading »

A Big Lift for B2B Marketing

A Big Lift for B2B Marketing

  The ubiquitous mobile device is now firmly entrenched as the premier B2C delivery system. Who isn’t carrying a pocketful of messaging these days? B2C marketers know it, and use it. So why hasn’t B2B caught on?   Not that business-focused marketers are asleep. Many have harnessed the smartphone’s evident virtues. But as a group, … Continue reading »

The Everywhere Leads Generator

The Everywhere Leads Generator

  In many marketing scenarios, leads acquisition is a necessary first-step. Knowing who’s keen to embrace a message, product, or service enables brands to narrow down the field to manageable dimensions. Rather than a scattershot blast, marketing becomes a well-aimed effort directed squarely at receptive eyes and ears — and steered away from the hopelessly … Continue reading »

Brand Protection VIA NPS

Brand Protection VIA NPS

  The mere thought of it sends shivers through the brand marketing world. Alarm bells sound when it happens. People scramble for answers. The dreaded event is the unceremonious farewell customers give to a less-than-satisfactory product or service. And when the dissatisfied leave, they rarely provide advanced notice. It’s out the door and far, far … Continue reading »

Mobile Marketing Mandate

Mobile Marketing Mandate

  The necessity of mobile marketing is a foregone conclusion in contemporary marketing circles. But knowing what’s needed isn’t necessarily the same as knowing what to do. As with most important endeavors, the basics must be incorporated before unleashing the mobile campaign. Doing otherwise will create a wall between your website and two important visitors … Continue reading »