In many marketing scenarios, leads acquisition is a necessary first-step. Knowing who’s keen to embrace a message, product, or service enables brands to narrow down the field to manageable dimensions. Rather than a scattershot blast, marketing becomes a well-aimed effort directed squarely at receptive eyes and ears — and steered away from the hopelessly … Continue reading »
Two Must-Know Metrics for Video Marketers
In a world obsessed with interest rates, video marketers should assign an equal if not higher priority to a pair of other rates: play rate and play-through rate. Both are important, and both are, though inextricably related, two distinct metrics. Play rate is what the term implies – the number of times viewers click … Continue reading »
Retargeting: Capturing the Ones That Got Away
It is important to know when the right time is to engage in retargeting to potental customers. You want to catch them before it is too late.
Mastering The Metrics
Our quadrant of the universe abounds with metric data. Utilizing metric data effectively isn’t a piece of cake. Read more about metric data here…
Moment by Moment Marketing
If in-depth analysis characterizes your marketing video, don’t expect roaring crowds. Video viewers, demand brevity.
Brand Protection VIA NPS
The mere thought of it sends shivers through the brand marketing world. Alarm bells sound when it happens. People scramble for answers. The dreaded event is the unceremonious farewell customers give to a less-than-satisfactory product or service. And when the dissatisfied leave, they rarely provide advanced notice. It’s out the door and far, far … Continue reading »
Mobile Marketing Mandate
The necessity of mobile marketing is a foregone conclusion in contemporary marketing circles. But knowing what’s needed isn’t necessarily the same as knowing what to do. As with most important endeavors, the basics must be incorporated before unleashing the mobile campaign. Doing otherwise will create a wall between your website and two important visitors … Continue reading »
Feed vs. Read: And the Winner Is …
In the search to maximize marketing impact, advertisers bravely explore new roads to success. One road to the land of gold has been the automatic news feed. This handy packet of content generally is supplied via channels such as Facebook, Google, and Twitter. The thinking here is simple – topics of proven interest will draw … Continue reading »
Getting Past the Marketing Midpoint
Website visitors are pouring in, tromping down the marketing funnel. There they are, in the middle. Will they advance or abort? That all depends. Their decision largely will depend upon what they encounter. They’re on a quest to solve a problem or reach an objective. So, they want answers – and they’re set to research … Continue reading »
When Narrowmindedness Pays Off for Marketers
Be wide open and embrace all. A good policy in many instances. But there are times when narrow thinking can pay generous dividends. Case in point is the microsite. This destination is a public arena ripe for brand promotion and user engagement. The distinguishing factor, however, is that the microsite is a different URL than … Continue reading »