Boost Your Brand’s Push Power

Boost Your Brand’s Push Power

   They typically display on a mobile device without prior notice. Well, they’re not a complete surprise. Every push notification requires some sort of opt-in – a permission duly granted by a user to accept certain digital messages pertaining to brand, organization, or institution. The primary reason for the acceptance is a stated personal interest … Continue reading »

Keep the Party Going Long After the Holidays

Keep the Party Going Long After the Holidays

  The 2017 holiday shopping season has shown remarkable vigor, energized by a mixture of soaring consumer confidence and a new finesse at all levels of brand marketing. While online sales have been expectantly instrumental in ringing the cash register, brick and mortar establishments also grabbed a respectably healthy slice of the pie. Yes, merchants … Continue reading »

Outmaneuvering Ecommerce  

Outmaneuvering Ecommerce  

Considering the prevalence and power of e-commerce behemoths such as Amazon, brick and mortar businesses are slugging it out against monstrous competition — particularly during the merry holiday shopping season. There’s no question that the likes of Amazon and other digital suppliers are quick, efficient, reliable, and user-friendly. All indispensable virtues in the eyes of frantic shoppers. Still, many business-occupying spaces … Continue reading »

Harvey Wallbanger Cake Recipe

Harvey Wallbanger Cake Recipe

  The Story of the Harvey Wallbanger Donato “Duke” Antone invented the Harvey Wallbanger drink in 1952 at Duke’s Blackwatch Bar on Sunset Boulevard in Hollywood. Unfortunately, it was not a hit until the 1970s when Galliano became the most popular imported liquor in the U.S. The drink was named for Manhattan Beach surfer Tony … Continue reading »

Content Marketing for the Holiday Home Stretch

Content Marketing for the Holiday Home Stretch

With about two frantic weeks left in the holiday shopping season, the bulk of brand marketing has swept through consumer land. Nevertheless, marketers are still racing down the ‘holiday home stretch’ in a feverish attempt to capitalize on remaining opportunities. Sales, promotions, red-hot offers, special events, deals, and celebrations are blazing forth to lure the … Continue reading »

Whole New Game for Marketing

Whole New Game for Marketing

    Few software developers, particularly those who launched the computer gaming industry, ever imagined there would be a ‘useful’ side to their cultural contribution. Whether puzzle, swordplay, laser blast, or leaping hedgehogs, the elements of gaming were mere digital diversions, and nothing more. Or so went the conventional and often short-sighted wisdom. But the … Continue reading »

The Bottom-of-the-Funnel Nudge

The Bottom-of-the-Funnel Nudge

Once prospects reach the bottom of the marketing funnel, conversion is guaranteed, right? Well, not quite. Although these worthy folks have demonstrated solid interest in your brand, they’re still not over the hump that stands between ‘yes’ and ‘no’. They’re in a ‘maybe’ mindset – and could stay parked in this mode for quite a … Continue reading »

Emails You Can’t Ignore

Emails You Can’t Ignore

  When it comes to generating results, targeted marketing wins the day hands down. The differences between this tightly-focused approach to customer acquisition and yesterday’s scattershot efforts is striking.   Consider, for instance, the transformation impacting the world of email marketing. This messaging system, once the reigning champ of scattershot, hope-you-get-opened efforts is now fine-tuned … Continue reading »