Customer Experience in the 21st Century: 2-Minute Online Course

Customer Experience in the 21st Century: 2-Minute Online Course

It’s a fact: satisfied customers often return for more. But what is it that sparks this sought-after satisfaction? The answer, in part, depends on the product or service rolling into the marketplace. Different offerings spur different expectations. What applies to one doesn’t always fit another.   Yet, despite these important differences, several must-dos are essential … Continue reading »

Why Contextual Marketing Needs a Bonus Pack

Why Contextual Marketing Needs a Bonus Pack

What’s automated, irresistibly relevant, and often entertaining all at the same time? If you guessed contextual marketing, the prize is yours. Contextual marketing is all those and more – a major game-changer in the world of digital marketing. A new bag of tricks for the savvy and sophisticated.   In a nutshell, contextual marketing beefs … Continue reading »

Fly Higher with Instagram Videos

Fly Higher with Instagram Videos

  When it comes to popularity, Instagram is flying somewhere north of the moon. The good news is, your brand can hop on board for the ride. More than ever, products showcased on this social platform are increasing their reach beyond conventional boundaries. There are, however, ways to extend the Instagram reach even further. One … Continue reading »

Website Repair Kit: Turn Bouncers into Buyers

Website Repair Kit: Turn Bouncers into Buyers

  Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the natural order?   There’s a simpler explanation.  It’s Your Webpage.   Popularly known as ‘bouncing’, the … Continue reading »

Encourage the Content Crawlers

Encourage the Content Crawlers

  Most people shun that which crawls. And if the mover is sufficiently repugnant, fleeing, shrieking, and other signs of distress may ensue. Not so if the area of motion is the typical website. Here, crawling is vigorously encouraged.   The crawling entity, in this case, is known as a bot, a piece of programming … Continue reading »

Reviews Equal Revenues

Reviews Equal Revenues

  Hear that? It’s opportunity banging on your door. The name of this opportunity is customer review. An almost-fool-proof sales booster. Centuries of personal endorsements prove this beyond the shadow of a doubt. But things have changed for the better. With the proliferation and prevalence of digital marketing, persuasive testimonials reach further and hit harder … Continue reading »

Banner Ad Boost

Banner Ad Boost

Banner ads – love ‘em or hate ‘em, they’ll probably be around for a while. But as with everything else in the digital world, these promotions must stay relevant to remain effective. Here are several ways brand marketers can ensure this relevance and keep their banner ads in top form.   Static design has worked … Continue reading »