What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is … Continue reading »
Turn Website Visitors into Smooth Navigators
Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go. This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love … Continue reading »
Brand Marketing Energized
If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming demand, however, brand marketers mustn’t loaf through the bonanza. To win the day, marketing … Continue reading »
Churn Prevention for the Profit-Conscious
No matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya! Not a good thing. In fact, customer retention is among the major issues facing virtually every business or brand. How do we keep them from … Continue reading »
Three Guaranteed Website Spoilers
You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one … Continue reading »
Virtually Impossible to Ignore
If reality sometimes gets too dull for your liking, there’s always the virtual version. Brand marketers already have discovered the virtues of virtual reality (VR). As they view it, the simulated experience is hitting grand slams with a swelling number of enthusiasts. According to research, a sizeable chunk of users feels more engaged when … Continue reading »
Give Your Emails the Ultimate Summer Slim-Down
Slim, trim, clean, and snappy – that’s the way to go when crafting email messages. Excess baggage and bulky verbiage just won’t cut it in 2018. Too many drawbacks. Chunky emails drive away readers in droves. Who’s got time to navigate the clutter? That, of course, assumes the mega-message reaches the inbox. Truth be … Continue reading »
What’s a Playlist Worth? … Plenty
As a marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for marketers – an opportunity to build brand awareness on an unprecedented level. So why not make the most of … Continue reading »
Power of the Thumb
Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A moment frozen in time … the defining image of your visual subject matter. But know this … Continue reading »
Your Ultimate Marketing Video Blueprint
They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The brand marketing video. If you’re anywhere online, you’re bound to spot ‘em. Increasingly, viewers are grabbing the almighty vid for information and insights. Brands readily feed … Continue reading »