Brand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important stranded on the sidelines? The reference here is to the fading status of email marketing. Make … Continue reading »
Marketing by the Book: If You’ve Got It, Flaunt It
Blogs, articles, social posts, and videos are acclaimed staples of content marketing. But they’re quick snacks, tantalizing and consumed in a flash. What about deep probes that expand a topic to new dimensions … that demonstrate a brand’s undeniable expertise? For that, brand marketers must go by the book – the ebook, to … Continue reading »
Digital Ad Spend: Where to Drop the Dollars
A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay. Far safer and more productive is budget prioritization. … Continue reading »
Marketing Strategies to Supercharge a Startup
Digital or brick n’ mortar, startups must strike like lightning. Ready to pounce with fangs and claws is fierce competition. Marketing strength, therefore, is essential for the newcomer. While the potential strength-boosters are varied, the following three strategies have proven themselves uncommonly effective. Build Advance Awareness Open your doors, market your goods. A … Continue reading »
Better Keyword Connections in Three Winning Moves
In the realm of SEO, keywords make or break campaigns. Therefore, brand marketers must choose wisely when selecting this all-important verbiage. Knowing what maximizes reach is essential. The first focal point is a brand’s field of prospects. Knowing who is conducting online searches, and what makes them tick is paramount. Frequently, brand marketers … Continue reading »
The Optimization Never Stops
What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is … Continue reading »
Turn Website Visitors into Smooth Navigators
Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go. This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love … Continue reading »
Brand Marketing Energized
If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming demand, however, brand marketers mustn’t loaf through the bonanza. To win the day, marketing … Continue reading »
Churn Prevention for the Profit-Conscious
No matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya! Not a good thing. In fact, customer retention is among the major issues facing virtually every business or brand. How do we keep them from … Continue reading »
Three Guaranteed Website Spoilers
You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one … Continue reading »