Emails You Can’t Ignore

Emails You Can’t Ignore

  When it comes to generating results, targeted marketing wins the day hands down. The differences between this tightly-focused approach to customer acquisition and yesterday’s scattershot efforts is striking.   Consider, for instance, the transformation impacting the world of email marketing. This messaging system, once the reigning champ of scattershot, hope-you-get-opened efforts is now fine-tuned … Continue reading »

Putting the Shopper Before the Cart

Putting the Shopper Before the Cart

  Typically, shoppers don’t ditch their carts during a grueling grocery store excursion. A different matter entirely in the e-commerce realm. In this space, shopping cart abandonment is routinely practiced – even by users primed for a purchase. Why would they leave behind the quarry they so ardently desire? The reasons for the abrupt farewell … Continue reading »

Anchor Text Done Right

Anchor Text Done Right

    Any users who’ve clicked their way through pages of online content has had first-hand dealings with anchor text. These are the words in big, bold blue (or possibly other color) – the verbal link you slide your cursor over to perform the all-important CLICK. Given the significance of clicks in a wide range … Continue reading »

Give Online Surveys an Edge

Give Online Surveys an Edge

  So far, so good. The survey responses are pouring in. But how does an advertiser know they’ve hit the mark? Generally, the hit is verified when responses supply juicy insights that facilitate reliable decisions. These precious, high-value responses are not exactly easy to come by, however. Striking gold requires thorough, nose-to-the-grindstone planning. Questions must … Continue reading »

All-Ears Marketing

All-Ears Marketing

  With brand markers preoccupied with commandeering a constant flow of output, it seems that communication is a one-way street. But before recipients of information can appreciate fully the content sent their way, important steps must be taken by senders. Among the most important of these steps is to listen carefully to what customers and … Continue reading »

Beware – Crawlers Are on a New Path

Beware – Crawlers Are on a New Path

  If your brand is targeting the top of search engine results, crawling is mandatory. Crawling in this case is the digital mechanism used by Google to scan and index websites. Think of electronic operatives looking around and firing reports back to mission control. Websites that rate the best reports get the best ranking. And … Continue reading »

The Golden Rule of Digital Influence

The Golden Rule of Digital Influence

  In a sense, influencer marketing has been here for as long as advertising has. Just ask the ancient Greeks. In previous times, the art of influence was practiced by important, recognizable personages promoting a specific product, service, or political stance. Typically, their message was part of a brand pitch featured in a periodical, billboard, … Continue reading »

A Big Lift for B2B Marketing

A Big Lift for B2B Marketing

  The ubiquitous mobile device is now firmly entrenched as the premier B2C delivery system. Who isn’t carrying a pocketful of messaging these days? B2C marketers know it, and use it. So why hasn’t B2B caught on?   Not that business-focused marketers are asleep. Many have harnessed the smartphone’s evident virtues. But as a group, … Continue reading »

The Everywhere Leads Generator

The Everywhere Leads Generator

  In many marketing scenarios, leads acquisition is a necessary first-step. Knowing who’s keen to embrace a message, product, or service enables brands to narrow down the field to manageable dimensions. Rather than a scattershot blast, marketing becomes a well-aimed effort directed squarely at receptive eyes and ears — and steered away from the hopelessly … Continue reading »