Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A moment frozen in time … the defining image of your visual subject matter. But know this … Continue reading »
Your Ultimate Marketing Video Blueprint
They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The brand marketing video. If you’re anywhere online, you’re bound to spot ‘em. Increasingly, viewers are grabbing the almighty vid for information and insights. Brands readily feed … Continue reading »
Don’t Dismiss the Dinosaurs
Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is vanishing and irrelevant. A loser. A dinosaur. Ecommerce will bump aside all contenders from the world of commercial trade. Nothing will remain … Continue reading »
All Your Funnel Needs is a Little Understanding
It doesn’t matter what your brand is selling. If you operate a website, lavish undivided attention on The Marketing Funnel. Respect what it says and learn its story. Doing so will make all the difference in the world when it comes to results. As with its physical counterpart, the website funnel has a tapered … Continue reading »
Lift Your Brand with Facebook Canvas Ads
Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native … Continue reading »
Progress Gets a Digital Twist
They’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may be its SEO value. Searchers just wouldn’t be the same without them. Before elaborating, … Continue reading »
How to Clamp Down on Acquisition Costs
The question hovers before the eyes of marketers and their beloved brands – how can we lower advertising costs? A very reasonable and necessary inquiry. Advertising costs are sailing past the clouds. The pressure to clamp down on prices is tremendous. For the cost-conscious, options are plentiful. The digital universe, for example, offers the … Continue reading »
Countermeasures for the Bounce
First the good news … visitors flocked to your website. The bad news is, they hit just one page and fled. Not exactly a windfall for your brand. You had hoped for action. Perhaps guests were to download information or make a purchase. Instead, they browsed and bolted, leaving you empty handed and mystified. … Continue reading »
Customer Experience in the 21st Century: 2-Minute Online Course
It’s a fact: satisfied customers often return for more. But what is it that sparks this sought-after satisfaction? The answer, in part, depends on the product or service rolling into the marketplace. Different offerings spur different expectations. What applies to one doesn’t always fit another. Yet, despite these important differences, several must-dos are essential … Continue reading »
Why Contextual Marketing Needs a Bonus Pack
What’s automated, irresistibly relevant, and often entertaining all at the same time? If you guessed contextual marketing, the prize is yours. Contextual marketing is all those and more – a major game-changer in the world of digital marketing. A new bag of tricks for the savvy and sophisticated. In a nutshell, contextual marketing beefs … Continue reading »