Young Company Brand Makeovers
Many clients come to Young Company for a Brand Makeover. This typically involves conducting interviews with key employees, customers and vendors to better define their ideal brand position expressed as a Sweet Spot. From there we often develop an updated logo, complete visual identity, high-level messaging, tagline, new website and a marketing communications program.
Arbitech sources computer servers and networking gear from IBM, HP and Dell from around the world and sell them at substantial discounts.
Sometimes characterized as a gray marketer, Young Company conducted interviews with employees and customers alike to understand the brand from their point of view.
The result was the repositioning of the brand from “alternative” distributor to “World’s leading independent distributor of data center products.” To convey the quality, knowledge and integrity of the company, Arbitech’s sales teams were placed at the center of the story boosting morale internally and client confidence globally.
Actron is the first name in private aircraft interior hardware, but their brand identity needed some polishing. The new brand identity needed to be clean, modern and reflect 100% American made.
Lightweight and very strong are the criteria essential to aircraft interior hardware. Mechanical slides, pulls and latches must be FAA approved and built to withstand extreme environmental conditions. Furthermore, in the world of private aircraft the design and style must be appealing to the most discerning interior designers in the world.
The newly designed logo includes an interlocking “A” in the design which is symbolic of the locking function Actron latches perform. The website is designed with Actron hardware textures and mimics the mechanical slide feature their products perform on the home page. Elements of the branding campaign include: Logo, style guide, website, online banners and trade show exhibit materials.
Gammalux produces architectural grade luminaries (florescent light fixtures) for commercial and institutional applications. The products are green and efficient, but florescent is typically considered old school and undesirable by architects.
Some architects have done a superb job of integrating Gammalux fixtures into their designs. The goal of the new brand identity and website was to present the most elegantly designed florescent fixtures to be specified by architects and to enable them to budget the cost of the typically customized products online.
Using a black canvas backdrop, the stunning examples of Gammalux lighting are showcased and the flicker effect of florescent lighting is simulated into the site’s design. Young Company also created an elegant advertising campaign targeting commercial architects across the U.S.