Hands

Branding Agency Orange County

Win fans from the inside out by discovering your ideal brand positioning.
Then become that brand.

Branding - Sports Fans

Your brand’s ideal brand positioning can be discovered through three-prong research methodology we call “Sweet Spot” brand positioning. The result takes the guesswork out of your messaging and will guide the revitalization of your brand often resulting in an updated logo, elevator pitch, taglines, jingles, soundtracks, brand names and visual identity systems. Together these create a multisensory experience that reinforces your value proposition at every touch point to each of your primary audiences.

As a branding agency in Orange County, Young Company provides a comprehensive mix of marketing and creative branding services to help companies to revitalize brands and create brands from scratch. We believe each brand has the potential to create brand affinity among its constituents. Our job is to help find the ideal brand positioning and communicate it with creative and integrated marketing communications.

Branding Services

360° Brand Research

The brand research we perform varies by client and assignment. For companies who wish to revitalize their brand or validate a re-positioning, the Sweet Spot Brand Positioning exercise requires several types of research. To define the Client Realities and Customer Needs, executive interviews and focus groups are the most common mythologies. To gain insight about Market Dynamics draw from the interviews and focus group and then often conduct a comprehensive website evaluation and utilize secondary industry trend research. It is important to create a 360° view of the company’s current position with employees, customers and channel partners to create the most compelling brand position going forward.


Brand Positioning

The Sweet Spot Positioning

Client Realities

Client Realities are those financial, cultural, structural and technological parameters that define your organization's capacity to compete at any given point in time.

Customer Needs

Customer Needs reflect what your target audience is looking for in the way of a product or service solution. The ideal solution needs to be something valuable and important to the target.

Market Dynamics

Market Dynamics include competitive forces and other industry driving trends, technologies and industry standards that define the terrain in which your brand participates.

Sweet Spot Positioning

Your brand position is in the minds of your customers and other target audiences you wish to influence. Your position is relative to other competitive brands and offerings that compete for that position. The first step in any brand positioning exercise is to determine where the brand is now, what space it occupies and how it compares.

Criteria for Sweet Spot Success:

  • Compel Purchase (benefits worth paying for)
  • Brand Affinity (attributes consumers like about the brand)
  • Longevity (a position worth defending over time)

Asking a brand to occupy a totally unique position in its category is both naïve and worthy. Naïve, because so many brands in any given category want to occupy the ideal brand position. Worthy, because a brand can never achieve top brand status if doesn't push itself to do so. One approach to sorting out the branding challenges is to focus on the development of a Sweet Spot. This can be found at the intersection of Customer Needs, Market Dynamics and Client Realities.

Logo Identity

Visual Brand Identity and Logo Design

The visual brand identity process begins with a comprehensive client briefing to fully understand and establish the objectives and parameters of the assignment. Any existing elements of name, logo and signature are analyzed for merit and brand equity value. How the identity fits into existing brand architecture or the development of a new revitalized brand is thoroughly explored.