Brand Identity and Logo Design

Besides brand name, visual identity is often one of the most important components of a company’s brand. Our brand revitalization process begins with a comprehensive briefing to fully understand and establish the objectives and parameters of the assignment. Any existing elements of name, logo and signature are analyzed for merit and brand equity value. How the brand works within a range of visual and physical situations is taken into account and typically incorporated into a comprehensive style guide.

 

At right are some of the logos we have created.

 

Below are examples of more comprehensive identity programs.

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Actron

Actron produces aircraft hardware for some of the most luxurious aircraft in the air at down to earth prices. It not only needs to meet all FAA requirements, it needs to be lightweight and is often ordered custom for jets costing more than a luxury home. The winning design is clean, strong and reinforces the brands proud distinction as being made 100% in the USA.

 

 

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Sargent Shredder

Truly a start from scratch assignment, Sergeant Shredder was inspired by the new client’s desire to hire former police and military personnel. In an industry where identity theft is a problem, Sergeant Shredder makes a strong commitment to hiring only those who meet stringent qualifications.

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Ergonique

Combining cosmetic surgery with a luxurious beauty spa, Ergonique needed a facelift of its own when it opened a spectacular new store in Newport Center. Sensuous French curves and deep pastel colors were applied to store design, signage, packaging and all advertising and marketing materials.

 

 

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