ATHENA TECHNOLOGY SWITCHES TO YOUNG COMPANY
Laguna Beach agency will provide a new visual identity, website, public relations and direct marketing services for new ethernet switching company
LAGUNA BEACH, CA — June 7, 2007 – Athena Technology, Inc. has selected Young Company to build a brand from scratch. Formed by Ananda Perera, formerly CTO of Raptor Networks, Athena is addressing the exploding growth of Internet traffic with ultra high-speed, high-band width with 100 Gigabit “Carrier Class” switches.
Joined by a hand-picked team of technology industry veterans, Athena Technology is continuing the trend of hot new companies planting a flag in the Orange County landscape. In support of Athena’s launch which is planned for InterOp ’08, Young Company is creating a grahic identity, style guide, website and media relations kit.
Young Company integrates the power of new technologies, including the Internet, e-marketing and e-commerce, with more traditional communications tools to create solutions that engage prospects and customers in ways that magnify the impact and efficiency of brand building. As an independent partner agency of BBN The Business Branding Network, the $1 Billion-strong, multicultural, global business branding network comprised of 26 agencies and over 1,500 marketing communications specialists, Young Company helps its clients brand, position and market globally, while acting locally.
For more information on Young Company and its services, visit their Web site at www.youngcompany.com, or call Bart Young at 949 376-8404.