Sometimes you can have too much of a good thing. Food. Drink. Messaging. That’s right, messaging. It’s not uncommon for even the savviest businesses to overuse email, social media, and texting in their quest for customers. Unfortunately, the info avalanches typically send customers rushing away from the business instead of to it. Enough is enough. Overuse it, and lose it.
Word to the wise — when it comes to marketing, zero in on quality not quantity. Basically, you want the right information delivered over the right channel at the right time. Any message failing to meet these requirements is destined for the consumer garbage disposal.
A Quick Guide to Quality Messaging
1. Share – The typical business department clings to its privacy. Nobody knows what the others are up to. Nor do they usually care. As a result, different departments often send customers similar if not identical types of messaging across the same channel. Consumers view this ‘coordination deficit’ as a sign of corporate indifference. How can an organization that doesn’t coordinate their messaging possibly care about them? Marketing departments can meet this challenge by promoting a spirit of interdepartmental sharing.
2. Know, Don’t Guess – Speculation never has been the foundation of a successful marketing campaign. Ask your customers about their information preferences, then gladly fulfill their wishes. In the long run, a little understanding can generate a lot of responses and ultimately sales.
If you have any comments or questions about boosting the effectiveness of your messaging, or any other marketing topics, feel free to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.