Bart Young, CEO & Creative Director
As a professional marketer and strategist, Bart has guided a number of significant clients in attaining category leadership with award-winning advertising and public relations. Through his guidance and leadership Young Company is recognized as one of the top 25 business-to-business agencies in the U.S.
As the agency’s executive creative director, Bart has led his staff in winning over 100 awards of excellence in advertising, public relations and Internet marketing. Major clients have included a number of Fortune 500 brands, including ARAMARK, Fluor Corporation, HP, Hughes, IBM, Northrop Grumman, TDK and Texas Instruments, as well as a number of major software, semiconductor and Internet companies.
Bart’s career in advertising began at age seven, when he spent the summer stuffing envelopes for a direct mail campaign at his father’s company, Speer, Young & Hollander. In 1983, Bart took over as President of SYH and built it into one of Southern California’s leading independent agencies. Earlier in his career, Bart was Director of Marketing for InfoSci, a Palo Alto-based high-technology consulting firm. During college he interned at J. Walter Thompson Advertising in San Francisco.
Bart holds both BS and MBA degrees in Business Administration from the University of California, Berkeley where he studied with global brand equity expert David Aaker. He has been an Associate Professor at California State University, Los Angeles.
Over his career, Bart has been active in a number of professional, educational and philanthropic organizations:
American Marketing Association President- 1984
Business Marketing Association President- 1989
Western States Advertising Agencies Association President- 1994
Breakfast Round Table President- 1999
UC Berkeley Haas School of Business Alumni Association – Los Angeles President- 2005
AAF Orange County Ad Club - Board Member 2006 - 2009
UC Berkeley Haas School of Business Alumni Association- Orange County President 2009 to Present
Leaders of Integrity - Strategic Planning Committee - 2013
An avid Porsche enthusiast, Bart also collects antique toy cars. Outdoors, he enjoys surfing in the summer, skiing in the winter and a game of tennis now and then.
Robyn DeTorres, Digital Marketing Director
Ranked by LinkedIn as one of the top ten digital marketing strategists in the U.S. Robyn first learned about the power of SEO in 2003 in one of her web design classes at Santa Monica College. This was years before Google offered analytics and all the data was tabulated by hand. She quickly realized the importance of finding a website through natural search, and found that she had an instinct for strategic optimization of websites. It was then that she decided to focus her career on digital marketing. After spending more than ten years in this ever-evolving field, Robyn is one of the elite few who speak in terms of bots, algorithms, CPC and conversions, and knows the right tools to push websites out of the doldrums and up to the head of their category. With a penchant for design, Robyn loves black and white photography and creating works of art in stained glass.
Lori Robinson, Media Manager
As media planner and buyer, Lori handles broadcast, print and online media for a variety of clients. As a negotiator, she is very effective in obtaining the best rates and value-added merchandising for our clients. She has extensive experience in the fields of automotive, construction, education, environmental, finance, healthcare, manufacturing and retail markets. A strong work ethic, flexibility and quest for learning allows her to stay abreast of the latest trends in media. In addition she brings with her over 20 years of experience in accounting, administration and human resources.
As a local Laguna Beach resident, Lori enjoys the beach and the nature of the canyon. Her other hobbies include reading, collecting history, archeology and esoteric books, and watching old classic and silent films.
Janet Roberts, Public Relations Manager
Janet has over 25 years of experience, shared between the areas of marketing communications and software engineering. Her combined talents complement each other extremely well and have enabled her to be very effective in marketing both high-tech and consumer products and services.
Janet’s experience includes working with companies such as Information Systems Laboratories, Quintron Systems, WebConcepts, International Rectifier, FileNet, ITT Industries, and more. She has also assisted other companies such as Cimnet Systems, Eidogen, Etreby, Web4 and Chicago Interface Group with their strategic marketing analysis, advertising, and technical literature.
Earlier in her career, Janet held the position as Manager of Marketing Communications at MicroSim Corporation, a software company in the Electronic Design Automation industry. She was responsible for strategic marketing planning, product and company positioning, public relations, and the development and implementation of all marketing communication activities.
Janet earned a Bachelor’s of Science Degree in Quantitative Business Analysis from the University of Southern California (Los Angeles, California). She has also pursued subsequent graduate studies in marketing communications and software engineering.
Kaitlyn Kambestad, Social Media Manager
Kaitlyn’s background in theater provides her with unusually strong skills in the areas of creativity, collaboration and discipline, all of which transfer well to her position as social media manager. Add to these her extensive experience in digital marketing, and our clients are assured of receiving content that is persuasive and compelling. As a creative, Kaitlyn continues to participate in theater productions. She is always in the mood for fine wine and enjoys working out and playing golf.
Kaelyn Kaichi, Digital Marketing Coordinator
Kaelyn’s background in marketing and prodigious organizational skills provide the administrative backbone so necessary to the smooth running of digital marketing programs. With her expertise in Search Engine Optimization, her thorough tracking and reporting of the resulting online presence to our clients and her daily mantra to support better client service, Kaelyn has taken project management to a new level. When she is not working, Kaelyn likes to play soccer, read and spend time with her three dogs.
Roger DeTorres, Paid Search Manager
From a young age Roger has had a keen interest in advertising commercials. Even now, he can recall and recognize just about any slogan, jingle or company logo. His drive for creating attractive ad headlines and slogans is very useful as YC.s Paid Search Manager where he is constantly conducting AB tests to optimize ad performance.. Google certified, Roger is entrusted with the supervision of all Online Search, Display, and Remarketing ads. Prior to his career in digital marketing, Roger spent the good part of a decade bartending and managing restaurants, where he honed his selling techniques and learned how to manage employees effectively in a high stress environment, both useful traits in marketing. When not preparing epicurean delights, Roger works out and enjoys motorcycling.
Andrew Barnes, Lead Web Developer
Andrew’s 20 years of experience in several dozen programs enables him to not only create state-of-the-art websites, but update older websites as well. Andrew has served in the U.S. Army for seven years as a combat medic. This included a nine-month tour in Afghanistan. In other words, he is the kind of person you would trust your life to, not just your website. Never one to rest on his laurels, Andrew has gone back to school and will soon complete his Master of Fine Arts in the Art of Game Design at LCAD (Laguna College of Art & Design). So, if you’re thinking about using 3D VR in your next project, you know who to call.
Brandon Carlton, Account Executive
Brandon is one of those rare individuals that can turn plain copy about almost anything into the kind of creatively persuasive material that clients long for. His thorough research about every aspect of a product or service gives him all the ammunition he needs to design and manage an insightful, provocative marketing campaign. And his successful track record has proven that short and sweet or punchy and bold, Brandon’s campaigns convince the public that whatever it is, THIS is what they have been waiting for. Off duty, Brandon is a fitness fanatic and enjoys Muay Thai kickboxing, live music and philosophy.
Haley Randolph, Account Coordinator
When Haley participated in her first Young Company client strategy meeting, we knew that these sessions would be taken to a higher professional level. We found her obsession to stay on top of innovations in marketing communications to be very beneficial for our clients. As a recent Boise State graduate, who carried a double major in Marketing and Entrepreneurial Management, she cut her teeth on digital marketing and specialized in email marketing, website design, social media, blogging and SEO. Despite the many hours she devotes to learning new skills and strategies in the marketing field, Haley still finds time to go snowboarding, hiking, traveling and to hang out with her cat, Winston.
Ruben Magos, Graphic Designer
Ruben is an award-winning, 20-year veteran of the business of art direction, graphic design, photography and videography. Growing up in Northern California, the third of nine children, art became his sanctuary from a very busy, noisy household. He expanded his knowledge of artistic media from drawing comic book heroes and creating clay sculptures to learning the intricacies of photography. After returning home from a stint in the Army, Ruben returned to college to complete his education. It was an early iteration of Photoshop that introduced him to the world of graphic design. Since graduating and completing an internship in a Monterey-based studio, his wide range of work can be found on the web, in magazines, sports videos, logos, wraps and, of course, his own special brand of fine art.
Jenn Fabian, Marketing Associate
Adding Jenn’s creative pen to our marketing campaigns is like finding that one elusive ingredient that absolutely makes the dish. As her past experience in national and international marketing attest, she is the master of finesse. Her writing and communications experience began in Brussels, Belgium, where she provided copy and overall coordination for fully integrated marketing campaigns. Jenn focuses on incorporating strategic tactics with her own patented style of creativity. Outside the office she stays busy attending concerts and searching for the next foodie find.
Sarah Powell, Marketing Associate
Sarah learned about innovative marketing strategies from the biggest and brightest minds of Silicon Valley, and she has now put her extraordinary skills to work for our clients. Her experience in the Bay Area, as well as in Dublin, Ireland, brought her in contact with a variety of industries, including food service, technology, manufacturing and internet start-ups. Sarah enjoys traveling, cooking and music concerts.
Maggie Beyer, Intern
Maggie is proficient, detail orientated, and makes an impact with whatever she involves herself in. One of her favorite things to do while interning at Young Company is speaking and working directly with clients. She is currently the Vice President of her school's PRSSA chapter. After graduating University of Oregon with a degree in Public Relations and a minor in Business Administration next spring, Maggie hopes to do some traveling and then pursue a PR career in Southern California. During her free time, she enjoys visiting her family in Ireland, trying new food, hiking and swimming.