Bart Young, CEO & Creative Director
As a professional marketer and strategist, Bart has guided a number of significant clients in attaining category leadership with award-winning advertising and public relations. Through his guidance and leadership Young Company is recognized as one of the top 25 business-to-business agencies in the U.S.
As the agency’s executive creative director, Bart has led his staff in winning over 100 awards of excellence in advertising, public relations and Internet marketing. Major clients have included a number of Fortune 500 brands, including ARAMARK, Fluor Corporation, HP, Hughes, IBM, Northrop Grumman, TDK and Texas Instruments, as well as a number of major software, semiconductor and Internet companies.
Bart’s career in advertising began at age seven, when he spent the summer stuffing envelopes for a direct mail campaign at his father’s company, Speer, Young & Hollander. In 1983, Bart took over as President of SYH and built it into one of Southern California’s leading independent agencies. Earlier in his career, Bart was Director of Marketing for InfoSci, a Palo Alto-based high-technology consulting firm. During college he interned at J. Walter Thompson Advertising in San Francisco.
Bart holds both BS and MBA degrees in Business Administration from the University of California, Berkeley where he studied with global brand equity expert David Aaker. He has been an Associate Professor at California State University, Los Angeles.
Over his career, Bart has been active in a number of professional, educational and philanthropic organizations:
American Marketing Association President- 1984
Business Marketing Association President- 1989
Western States Advertising Agencies Association President- 1994
Breakfast Round Table President- 1999
UC Berkeley Haas School of Business Alumni Association – Los Angeles President- 2005
AAF Orange County Ad Club - Board Member 2006 - 2009
UC Berkeley Haas School of Business Alumni Association- Orange County President 2009 to Present
Leaders of Integrity - Strategic Planning Committee - 2013
An avid Porsche enthusiast, Bart also collects antique toy cars. Outdoors, he enjoys surfing in the summer, skiing in the winter and a game of tennis now and then.
Lori Robinson, Media Manager
As media planner and buyer, Lori handles broadcast, print and online media for a variety of clients. As a negotiator, she is very effective in obtaining the best rates and value-added merchandising for our clients. She has extensive experience in the fields of automotive, construction, education, environmental, finance, healthcare, manufacturing and retail markets. A strong work ethic, flexibility and quest for learning allows her to stay abreast of the latest trends in media. In addition she brings with her over 20 years of experience in accounting, administration and human resources. As a local Laguna Beach resident, Lori enjoys the beach and the nature of the canyon. Her other hobbies include reading, collecting history, archeology and esoteric books, and watching old classic and silent films.
Rich Kozak, Brand Architect & Strategist
Rich brings to Young Company over 40 years of sales and marketing experience across a variety of industries in manufacturing, technology, distribution and business and personal services. His Fortune 500 client-side experience developed his intuition in field sales, distribution services, and product management. His agency experience sharpened his ability to guide integrated marketing communications. Rich is a certified global branding consultant deeply experienced in brand definition and brand positioning and a powerful trainer on the process of defining and establishing brands to accelerate impact and growth. A graduate of Penn State, Rich has been known to prepare his share of epicurean delights and plays a mean violin.
Lena Frenzel, Digital Marketing Manager
Lena was born and raised in Germany, is fluent in both German and English, and can also speak French at the professional working proficiency. In Germany, Lena attended Technical University Freiberg and received her Bachelor of Science in Business Administration: Marketing & Management. She then attended California State University, Fullerton and received her Master’s in Mass Communications: Research and Theory. With over five years of professional working experience for Facebook, Google, YouTube, Machine Zone, and Nike, Lena is a proactive self-starter and has outstanding problem-solving skills.
Robyn DeTorres, Digital Marketing Strategist
Ranked by LinkedIn as one of the top ten digital marketing strategists in the U.S. Robyn first learned about the power of SEO in 2003 in one of her web design classes at Santa Monica College. This was years before Google offered analytics and all the data was tabulated by hand. She quickly realized the importance of finding a website through natural search, and found that she had an instinct for strategic optimization of websites. It was then that she decided to focus her career on digital marketing. After spending more than ten years in this ever-evolving field, Robyn is one of the elite few who speak in terms of bots, algorithms, CPC and conversions, and knows the right tools to push websites out of the doldrums and up to the head of their category. With a penchant for design, Robyn loves black and white photography and creating works of art in stained glass.
Janet Roberts, Public Relations Manager
Janet has over 25 years of experience, shared between the areas of marketing communications and software engineering. Her combined talents complement each other extremely well and have enabled her to be very effective in marketing both high-tech and consumer products and services.
Janet’s experience includes working with companies such as Information Systems Laboratories, Quintron Systems, WebConcepts, International Rectifier, FileNet, ITT Industries, and more. She has also assisted other companies such as Cimnet Systems, Eidogen, Etreby, Web4 and Chicago Interface Group with their strategic marketing analysis, advertising, and technical literature.
Earlier in her career, Janet held the position as Manager of Marketing Communications at MicroSim Corporation, a software company in the Electronic Design Automation industry. She was responsible for strategic marketing planning, product and company positioning, public relations, and the development and implementation of all marketing communication activities.
Janet earned a Bachelor’s of Science Degree in Quantitative Business Analysis from the University of Southern California (Los Angeles, California). She has also pursued subsequent graduate studies in marketing communications and software engineering.
Andrew Barnes, Lead Web Developer
Andrew’s 20 years of experience in several dozen programs enables him to not only create state-of-the-art websites, but update older websites as well. Andrew has served in the U.S. Army for seven years as a combat medic. This included a nine-month tour in Afghanistan. In other words, he is the kind of person you would trust your life to, not just your website. Never one to rest on his laurels, Andrew has gone back to school and will soon complete his Master of Fine Arts in the Art of Game Design at LCAD (Laguna College of Art & Design). So, if you’re thinking about using 3D VR in your next project, you know who to call.
Miguel Barrios, Graphic Designer
With a keen eye and strong sense of design, Miguel was born in Peru as the oldest of three children. He has been drawing since before he could write. His family migrated to California when he was six. Art quickly became his sanctuary from a world of a different language. He expanded his knowledge of artistic media from drawing to learning the intricacies of computer design. Miguel attended and earned his AA at Platt College and has since done work for Marketing, Real Estate, Medical, Legal and Apparel companies. He is highly skilled in all digital and print media where he produces compelling ads, brochures, emails, banners, corporate branding, PowerPoint presentations, video editing and much more!
Evan Garcia, Account Coordinator
Evan brings new talent and energy to the Young Company team. As a Loyola University Chicago graduate who majored in Advertising and Public Relations, she has excellent writing and research skills. An expert in Cision and fluent in many of the digital marketing programs, she is a big asset in the areas of PR, social media, website design and digital marketing. Evan has exemplary organizational skills and thrives in team settings. Clients appreciate her gentle nudges to keep their projects on time and budget. Her passion is learning new tools, so she is a perfect fit for Young Company. When Evan’s not at the office, you can find her absorbed in a book at the beach or at the movies.
Katherine Derloshon, Account Coordinator
Focused and disciplined, Katherine has expanded her career from the retail world to support a number of high-quality clients at Young Company. Her career started at Boot Barn, where she expanded upon her reporting and analytical skills to become a Junior Marketing Communications consultant and brand consistency expert. Katherine developed her strong creative writing and design skills at University San Diego, where she received her Bachelor’s in Visual Arts and Marketing. When Katherine isn't busy at Young Company, you can find her out riding horses or hiking with her dog.
Ally Cook, Intern
Ally Cook is a media planner, strategist, and people person who is currently sharpening her talents at the University of Oregon. Ally strives to plan and execute digital content that will intrigue her peers, and other creatives in the world. She is interested in all things related to digital marketing and is passionate about finding creative solutions. When she’s not planning different media executions or developing strategy, you can find Ally studying sports or taking a dip in the ocean. Ally is eager to learn more about the ever-changing digital marketing world and ready to tackle any projects thrown her way.
Kenneth Han, Intern
Kenneth currently attends the University of California, Irvine where he majors in business administration with a marketing emphasis. Kenneth is a driven learner, always looking to diversify and solidify his skill set, and he hopes to strengthen his marketing and communication skills through the Young Company’s internship program. Outside of his passion for marketing, Kenneth likes to learn about cryptocurrencies and enjoys running.
Rachel Seo, Intern
Rachel is a writer, reader, and active observer. She attends UC San Diego as a Literature and Writing major and has digital media and branding experience. Through her time at Young Company, she hopes to broaden her scope of knowledge in social media strategy and search engine optimization. Rachel enjoys working in a creative, collaborative environment and never misses an issue of The New York Times.