3 Surprising Rules for Winning the Digital Marketing Game

3 Surprising Rules for Winning the Digital Game - YoungCompany.com - Orange County Digital Marketing Agency

Blink, and you’ll miss the changes re-shaping the digital game. Quick reflexes are essential just to remain on the playing field. But out of the blur of changes, a certain stability has emerged – stability in the form of new rules tailor-made for the new, digital-savvy consumer. Right now, these rules seem etched in stone. Where they’ll be a year from now is a forecast we don’t dare make. But in the year 2016, these rules are the ones digital marketers are obliged to play by.

#1  Capitalize on Contextual Marketing

Delivering relevant ads by the truckload, contextual marketing is fast becoming top dog when it comes to targeting online consumers. Intrigued by all that ‘me’ info, consumers are more than eager to click-thru and convert —  in theory anyway.

But any ol’ data won’t do. The info supporting contextual marketing must be rock-solid. How will you know? By tearing through every last byte of information in a fevered quest to uncover gaps and deficiencies. Discovered weaknesses should be remedied before the next sunrise.

#2 Sing the Consumer’s Song

Consumer expectations aren’t what they used to be, even a few years ago. High-value digital experiences are mandatory. Marketers must build these experiences out of consumer preferences carefully blended with insight and imagination. The same ol’ same ol’ simply won’t do.

#3 Satisfy the Now Mentality

Today’s consumer hops from digital channel to digital channel with supersonic speed, never pausing for more than a few nanoseconds. No smelling of roses. No coffee break. They want their digital moments, fast and furious. For marketers, this means evaluating and fine-tuning every digital channel to deliver the kind of lightning-quick experiences contemporary users crave.

If you have any questions or comments about contemporary digital marketing, or about any other brand-related topic, feel free to send them our way.