As a digital marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for marketers – an opportunity to build brand awareness on an unprecedented level. So why not make the most of a good thing? Marketers can …
Striking Thumbnails and Other Video Marketing Tips
In video marketing, thumbnails play a much bigger role than you think. As every worthy brand marketer knows, content shouts loudest when it’s reliably searchable. If content catches the search engine eye, plenty of limelight is coming your way. If not, your next stop is oblivion. But text-based marketing matter isn’t the only kind energized by search engine optimization. Videos …