Marketing OC: Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is vanishing and irrelevant. A loser, A dinosaur. Ecommerce will bump aside all contenders from the world of commercial trade. Nothing will remain but digital suppliers. And now …

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How to Bait Buyers Into Buying Your Stuff

Why do people buy online? A fair enough question, and one that brand marketers should ask – and hopefully answer with a high degree of accuracy. But taking a reverse route can prove equally beneficial. Rather than limit oneself to the obvious foregoing question, marketers could ask its inverse: Why don’t people buy online? It’s an inquiry that produces some …