If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming demand, however, brand marketers mustn’t loaf through the bonanza. To win the day, marketing crews must morph into product gurus, freely …
The Expanding Reach of Influencer Marketing
Influencer marketing, it’s happened for centuries. Once they grab the limelight, their opinion turns to gold. It doesn’t matter what their station in life — celebrity, government official, business leader, athlete, or who knows what. If they’re well-known or even modestly known, their words pack clout. Authority on all things worldly is their privilege. And there’s no disputing their pronouncements, …