It doesn’t matter what your brand is selling. If you operate a website, lavish undivided attention on The Marketing Funnel. Respect what it says and learn its story. Doing so will make all the difference in the world when it comes to results. As with its physical counterpart, the website funnel has a tapered top and wide bottom. In its …
Getting Past the Marketing Midpoint
Website visitors are pouring in, tromping down the marketing funnel. There they are, in the middle. Will they advance or abort? That all depends. Their decision largely will depend upon what they encounter. They’re on a quest to solve a problem or reach an objective. So, they want answers – and they’re set to research the universe to find them. …