‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the shopper mind; know what drives their actions. Minus this knowledge, messaging is wild guessing. There’s no getting around it. The …
SEO’s Counterpart: Three Steps to a Conversion-Rate Boost
With search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate measurement of marketing success. The phenomenon is known as conversion rate optimization (CRO). This measurement spells out in no uncertain terms the percentage of …
More Conversions: Marketing Your Way to the Bottom of the Funnel
With so much emphasis on reaching the top, brand marketers often lose sight of an equally important destination – the bottom. The location in question is the bottom of the marketing funnel. This is where all the conversions happen. It’s the must-go zone where prospects begin to slaver over your brand. They’ve been tantalized and treated by content galore. They’ve …
Brand Marketing: Conversion Tracking Explains All
How can brand marketers determine what really happens after users click an ad? How do they know if a prospect does what was hoped for? This enlightenment is readily available thanks to a digital tool called ‘conversion tracking’. Much is revealed by this modern convenience. Such as Conversion tracking monitors and reports every product purchase. Nice. Just what brand marketers …