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Marketing by the Book: If You’ve Got It, Flaunt It

Blogs, articles, social posts, and videos are acclaimed staples of content marketing. But they’re quick snacks, tantalizing and consumed in a flash. What about deep probes that expand a topic to new dimensions … that demonstrate a brand’s undeniable expertise? For that, brand marketers must go by the book – the ebook, to be exact. Pack an ebook into a …