We live in a digital world -- and print may have "calmed down" but it is certainly still alive and kicking. According to AdWeek,magazine readership continues to inch upward. The fastest gains in that segment? Teen Vogue,Esquire and The Atlantic. What does that tell you about the future of print advertising? Thought-leaders (The New Yorker, The Economist, Etc.) are still dominating the magazine market while fashion glossies continue to increase readership along with food magazines. Clearly, print is still a valid advertising segment worth pursuing.

DiMiYa Schools

Dimiya Schools launches their fall 2015 campaign with their global scholars delivering the message.

Digital Marketing Agency Orange County Young Company

Digital Marketing Agency Orange County Young Company

Digital Marketing Agency Orange County Young Company

Auto Alert

AutoAlert is owned by NFL Super Bowl Champion Steve Young, so it’s easy to add excitement to their ads -- especially when the campaign is leading up to the NADA trade show, which falls a week before Super Bowl weekend. As they like to say, “Knowledge is Power. Timing is Everything.”

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Mission Hockey

Mission Hockey is the number one roller hockey brand on the planet. And Orange County, California, is the capital of roller hockey. These ads introduce and differentiate their new line of skates.

Walter's Automotive

As the pride of Riverside, Walter’s Automotive Group is the predominant purveyor of Audi, Mercedes-Benz and Porsche automobiles. Having lower operating costs than their LA and OC competitors, they know firsthand that even the rich appreciate a bargain.

Samsung

Some products are simply ahead of their time. Apple’s Newton comes to mind. Lesser know is Samsung’s UF-130 Digital Presenter. A marvel of modern technology so advanced very few had a need for it. However, it does lend itself to some mighty impressive ads, as shown here.

Samsung-Digital-Presenters

Samsung-Digital-Presenters

Samsung

Some products are simply ahead of their time. Apple’s Newton comes to mind. Lesser known is Samsung’s UF-130 Digital Presenter. A marvel of modern technology so advanced that very few had a need for it. However, it does lend itself to some mighty impressive ads, as shown here.

SAM-OWL

Samsung

“Equip Smart” references the equipment used in performing extreme sports to make a point about the reliability and durability of Samsung all-in-one multifunctional laser printer / copier / fax machines.

Samsung-Digital-Presenters

Samsung-Digital-Presenters

Samsung-Digital-Presenters

Accurate Background

Accurate Background promotes its technology enhanced features.” En Garde” addresses how companies are protected from compliance violations. Bull’s Eye promotes speedy, accurate and informed employment decisions.

ABI-Ivan

ABI-EnGarde

Agribuys

Based on the familiar big pumpkins at county fairs, this campaign promotes the big profits growers and ranchers can earn by offering their perishable food through Agribuys. The campaign took first place in the Business Marketing Association’s annual awards competition the year they appeared.

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Agribuys

Agribuys’ “Break Through” campaign uses striking visuals to convey its leadership position in the fast moving field of online procurement of meats, fruits and vegetables.

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Aramark

As the industry leader, ARAMARK Uniform Services makes the case for uniforms instilling trust and confidence. Examples include a Boy Scout, Policeman and Salvation Army volunteer.

Aramark

Aramark

Aramark

Aramark

While Team Casual from ARAMARK represents a breakthrough in offering rental uniforms employees want to wear, this campaign promotes the fresh clean benefits of rental uniforms that employers want to smell.

Aramark

Aramark

Ergonique

Newport Beach’s most luxurious cos-med spa promotes beauty, cosmetic surgery and style all conveniently located in a single one-stop location. “Red Carpet Ready” drew 300 contestants.

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Ergonique

Ergonique

Gammalux

When you think of attractive lighting, florescent fixtures are usually not at the top of the list. But for large public areas and commercial offices, Gammalux shows us another side of florescent that is strikingly stylish and delivers beautiful color.

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GAM-Striking

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Haas

Gene Haas had a single goal when forming Haas Automation: produce superior machining centers for less than the Chinese and build them in the United States. These ads deliver his vision on a printed page.

Haas

Haas

Haas

Hanjin Shipping

“Service of a Different Stripe” is a dramatically different campaign produced for the world’s second largest shipping company – HANJIN Shipping out of South Korea.

IBM

IBM created Altium to integrate its chip design, circuit design, electronic design and mechanical design software into a single company. These ads were part of a worldwide launch that reached multiple markets.

WEG

WEG Motors is a global leader in large electric motors. These ads combine impressive specs with compelling photos to create a dynamic brand impression in the vertical markets WEG serves in the U.S.

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Quad Design

Semiconductor testing software is a tough think to visualize. These ads for Quad Design use submicron-level interface patterns on a PCB trace to represent big problems in small packages.

Digital Coast Partners

Digital Coast Partner’s entrepreneur profile is a classic way to showcase successful clients in an advertising campaign targeted to entrepreneurs and venture capitalists.

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digital-coast-partners

International Rectifier

As the leader in power semiconductors, International Rectifier tells its technology leadership story with a series of ads that tout breakthrough features and benefits in an unusual way.

International Rectifier

International Rectifier

International Rectifier

International Rectifier

MWS Wire

“When it comes down to the wire” is a long-running campaign for MWS Wire that features top athletes pushing the limits to achieve their goals -- something MWS does on a daily basis.

MWS

MWS

MWS

OMNIFAX

Yes, you are seeing double. These ads were created to demonstrate in print the quality of Omnifax digital fax machines. These ads appeared in business magazines such as Forbes and Fortune as well as airline in-flight magazines.

Omnifax

Omnifax

Omnifax

Silicon Systems

“Best of Show” goes to Silicon Systems at the BMA West Awards for its campaign featuring superstar chipsets designed to power modems and disk drives. The ads spoke to each product’s benefit in a compelling way.

Silicon Systems

 

Silicon Systems

Silicon Systems

Texas Instruments

Originally created for Silicon Systems, this two-word campaign uses bold statements and neon colors to stand out in a noisy marketplace. Did it work? Texas Instruments liked the ads so much they bought Silicon Systems, adopted the campaign and expanded it from there.

Texas-Instruments

Texas-Instruments

Texas-Instruments

Velocium

The space technology developed at TRW was the foundation for the chipsets that now power IPads, IPhones and other mobile devices, thanks to Broadcom. These ads are for TRW’s subsidiary, Velocium, which was soon thereafter purchased by Northrop Grumman and shuttered immediately to protect the IP from falling into competitor’s hands.

Velocium

Velocium

Velocium