We live in a digital world -- and print may have "calmed down" but it is certainly still alive and kicking. According to AdWeek, magazine readership continues to inch upward. The fastest gains in that segment? Teen Vogue,Esquire and The Atlantic. What does that tell you about the future of print advertising? Thought-leaders (The New Yorker, The Economist, Etc.) are still dominating the magazine market while fashion glossies continue to increase readership along with food magazines. Clearly, print is still a valid advertising segment worth pursuing.
Dimiya Schools launches their fall 2015 campaign with their global scholars delivering the message.
Auto AlertAutoAlert is owned by NFL Super Bowl Champion Steve Young, so it’s easy to add excitement to their ads -- especially when the campaign is leading up to the NADA trade show, which falls a week before Super Bowl weekend. As they like to say, “Knowledge is Power. Timing is Everything.”
Mission HockeyMission Hockey is the number one roller hockey brand on the planet. And Orange County, California, is the capital of roller hockey. These ads introduce and differentiate their new line of skates.
Walter's AutomotiveAs the pride of Riverside, Walter’s Automotive Group is the predominant purveyor of Audi, Mercedes-Benz and Porsche automobiles. Having lower operating costs than their LA and OC competitors, they know firsthand that even the rich appreciate a bargain.
SamsungSome products are simply ahead of their time. Apple’s Newton comes to mind. Lesser know is Samsung’s UF-130 Digital Presenter. A marvel of modern technology so advanced very few had a need for it. However, it does lend itself to some mighty impressive ads, as shown here.
SamsungSome products are simply ahead of their time. Apple’s Newton comes to mind. Lesser known is Samsung’s UF-130 Digital Presenter. A marvel of modern technology so advanced that very few had a need for it. However, it does lend itself to some mighty impressive ads, as shown here.
Samsung“Equip Smart” references the equipment used in performing extreme sports to make a point about the reliability and durability of Samsung all-in-one multifunctional laser printer / copier / fax machines.
Accurate BackgroundAccurate Background promotes its technology enhanced features.” En Garde” addresses how companies are protected from compliance violations. Bull’s Eye promotes speedy, accurate and informed employment decisions.