Databases today can be sort selected to reach the precise audience you want to reach. It goes beyond position and responsibility to pinpoint by geography, company size and other relevant factors. The more you can eliminate waste, the more you can afford to spend reaching your highest potential audience. The 40/40/20 rule of direct mail success claims that 40% of a mailing’s success comes from the list, 40% from the offer and 20% from the creative. We agree, but at the same time believe that if the list is not 100% on target, the other elements will have 0% impact.
Powerful messaging and nice packaging is only a part of what a creative direct mail campaign can do. We’ve incorporated sound chips, 3D lenticulars, pop-ups, candy, toys, gloves, lunch pails, bugs, watches, tools, and other trinkets to get attention. And it works!