In October I had the honor of meeting Bob Lauterborn (the father of integrated marketing communications) and he reinforced why mass advertising no longer works and the importance of a well-engineered IMC program. At the center of IMC is the customer, not the media. By focusing on what the customer cares about and how they want to be reached, today’s marketer has the potential to improve the efficiency and effectiveness of its marketing efforts like never before.
Have a safe Halloween and enjoy your Thanksgiving! I welcome your feedback!
I can be reached at byoung@youngcompany.com or 949-438-2722.
Thank you!
Client Spotlight: AutoAlert
AutoAlert® is the most advanced lead generation and equity mining solution for the auto dealer industry available on the market today. Identifying untapped revenue and sales opportunities, AutoAlert enables over 1800 dealers to know which clients are ready to trade out of their existing vehicle for a new equivalent vehicle, eligible for factory incentives and ready for service. Young Company will be helping AutoAlert with brand development, and to prepare for the NADA Show in San Francisco this January.
Intern Spotlight: Vanessa Faulkner
Vanessa has been an intern at Young Company since August and is completing her degree at Cal State Fullerton in Advertising and Marketing. Vanessa has made significant contributions to the company by assisting with photo shoots, creating graphics and managing social media. Inspired by her photography class, Vanessa has recently found a new passion in photography. Her natural talent at photo composition has made her an integral part of the Young Company team.