March 2014 | Ideas for Building Brands and Growing Companies
Welcome to March! It looks like we have had our splash of rain and summer is starting this week. I’m not sure how our water supply will hold up, but I do think it’s time we invest in desalinization plants in Southern California. A very successful new company called Nano H2O in El Segundo has developed a more efficient filtration system that reduces the cost running a water treatment by about 70%! This means we can convert saltwater at a low cost and bring relief to farmers and families forever. Isn’t technology wonderful? I welcome your feedback and thoughts. I can be reached at 949-376-8404.
And Today’s Marketing Forecast is …
Digital video marketing is reaching audiences with greater and greater accuracy. Nevertheless, there’s always room for the next breakthrough technique or innovative approach. For brand marketers intent on refining the process of digital video advertising, here’s a quick-scan of trends that can help steer your thinking in the most productive direction.
Sharpen The Picture With Integrated Marketing
Simply, shocking. According to a recent report generated by Econsultancy and Adobe, a mere 12% of companies utilize integrated marketing. Many more dabble, of course. But that’s not the same as doing a thorough job. Without a truly comprehensive integrating marketing plan, companies risk misunderstanding their most important asset – their customers.
New Client Spotlight
The broad purpose of Business Consumer Alliance (BCA) is to promote business self regulation. They achieve this objective by assisting consumers in resolving complaints with businesses and using that complaint information along with other relevant information like customer reviews to forecast business reliability. BCA, formally Better Business Bureau (BBB) of the Southland, changed their name to expand their services they provide to consumers and businesses. This also allowed BCA to broaden their service area from the greater Los Angeles area to North America.Young Company is excited to announce their engagement with BCA for continued support and strategy through social media and an online advertising campaign. Young Company will also help BCA’s business with an in depth research assignment to deliver the best service possible to their existing customers both on the consumer and business member side.