Changing Tides August 2017

Fun and Free! Two of the most powerful words in advertising, “Fun” and “Free,” aptly describe this offer from Young Company. Four passports to all three Laguna Beach art festivals are yours for the asking. The Festival of Arts has been totally renovated and it is beautiful. Art-A-Fair has Tivoli Too, a charming restaurant located … Continue reading »

Changing Tides July 2017

July 2017| We hold these truths to be self-evident Thomas Jefferson said that the purpose in writing the Declaration of Independence was to express a shared understanding of “the American mind.” It has been commented upon by patriots and scholars ever since. The most notable edit made by collaborator Ben Franklin was to replace the … Continue reading »

Changing Tides June 2017

June 2017| Putting a New Face on Facebook As a founding member of the social media revolution, Facebook has grown to over 1.5 Billion users per month worldwide. I never realized the potential for Facebook in terms of reaching B2B customers until now. The ability to micro target people based on what they do is … Continue reading »

Changing Tides May 2017

May 2017| The Impact of Social Media on Advertising (and Vice Versa) There is no question that social media has become a major advertising channel. In 2016, digital advertising, including Social Media and Google Paid Search, produced more advertising revenue than network, cable and local television combined. Social media ad spending will top $35B this … Continue reading »

Changing Tides April 2017

April 2017| All the news that’s fit to print. All the news that’s fit to print. With the proliferation of electronic media and especially social media, there is an avalanche of content circulating our inboxes that is neither news or useful. 20 years ago, we called it Junk Mail. Today our traditional mailbox is much … Continue reading »

Changing Tides March 2017

March 2017| What the Yelp*@#$&! is going on? One of the great things about the internet is the ability for people to openly review products and vendors. While Yelp may be the king of consumer reviews, I am no longer a fan. Last week, I was searching for security equipment installers. I found one with … Continue reading »

Changing Tides February 2017

February 2017| Google takes a bite out of Apple As of today, Google is the world’s most valuable brand, based on market cap. It bested Apple, who has held this position for some time. With respect to innovation and value, Apple has had many major wins over the past decade that propelled it to the … Continue reading »

Changing Tides February 2017

February 2017| Google takes a bite out of Apple As of today, Google is the world’s most valuable brand, based on market cap. It bested Apple, who has held this position for some time. With respect to innovation and value, Apple has had many major wins over the past decade that propelled it to the … Continue reading »

Changing Tides January 2017

January 2017| Steering the course for change Steering the course for change When I was a kid, Democrats were liberals. And I was told that being a Democrat meant they wanted change. By the same token, the Republicans were conservatives. And this meant they wanted things to stay the same. These simplistic definitions seemed plausible … Continue reading »

Changing Tides December 2016

December 2016| Did Trump have the election in his hip pocket? Did Trump have the election in his hip pocket? No, but you could say that Donald Trump won the election with a hip-pocket media strategy that the democratic opponents, pundits, pollsters and media giants did not see coming. He simply Trumped them with his effective … Continue reading »