Brand Makeovers

Many clients come to Young Company for a Brand Makeover. This typically involves conducting interviews with key employees, customers and vendors to better define their ideal brand position as expressed as a Sweet Spot. From there we often develop an updated logo, complete visual identity, high-level messaging, tagline, new website and a marketing communications program.

 

Branding Challenge

arbitechIconArbitech sources computer servers and networking gear from IBM, HP and Dell from around the world and sell them at substantial discounts.

 

Strategic Insight

Sometimes characterized as a gray marketer, Young Company conducted interviews with employees and customers alike to understand the brand from their point of view.

 

Creative Solution

arbitechLogoThe result was the repositioning of the brand from “alternative” distributor to “World’s leading independent distributor of data center products.” To convey the quality, knowledge and integrity of the company, Arbitech’s sales teams were placed at the center of the story boosting morale internally and client confidence globally.

DT4_1870

DT4_1927

Branding Challenge

Actron_logoActron is the first name in private aircraft interior hardware, but their brand identity needed some polishing. The new brand identity needed to be clean, modern and reflect 100% American made.

 

Strategic Insight

Lightweight and very strong are the criteria essential to aircraft interior hardware. Mechanical slides, pulls and latches must be FAA approved and built to withstand extreme environmental conditions. Furthermore, in the world of private aircraft the design and style must be appealing to the most discerning interior designers in the world.

 

Creative Solution

The newly designed logo includes an interlocking “A” in the design which is symbolic of the locking function Actron latches perform. The website is designed with Actron hardware textures and mimics the mechanical slide feature their products perform on the home page. Elements of the branding campaign include: Logo, style guide, website, online banners and trade show exhibit materials.

actron_style

actron

Branding Challenge

Gammalux LogoGammalux produces architectural grade luminaries (florescent light fixtures) for commercial and institutional applications. The products are green and efficient, but florescent is typically considered old school and undesirable by architects.

 

Strategic Insight

Some architects have done a superb job of integration Gammalux fixtures into their designs. The goal of the new brand identity and website was to present the most elegantly designed florescent fixtures to be specified by architects and to enable them to budget the cost of the typically customized products online.

 

Creative Solution

Using a black canvas backdrop, the stunning examples of Gammalux lighting is showcased and the flicker effect of florescent lighting is simulated into the site’s design. Young Company also created an elegant advertising campaign targeting commercial architects across the U.S.

GAM-Style

GAM-Striking

GAM-Color

Brand Makeovers

Many clients come to Young Company for a Brand Makeover. This typically involves conducting interviews with key employees, customers and vendors to better define their ideal brand position as expressed as a Sweet Spot. From there we often develop an updated logo, complete visual identity, high-level messaging, tagline, new website and a marketing communications program.Branding Challenge
Arbitech sources computer servers and networking gear from IBM, HP and Dell from around the world and sell them at substantial discounts.
Strategic Insight
Sometimes characterized as a gray marketer, Young Company conducted interviews with employees and customers alike to understand the brand from their point of view.
Creative Solution
The result was the repositioning of the brand from “alternative” distributor to “World’s leading independent distributor of data center products.”
To convey the quality, knowledge and integrity of the company, Arbitech’s sales teams were placed at the center of the story boosting morale internally and client confidence globally.

DT4_1870

arbitechLogo

arbitechIcon

DT4_1927

Branding Challenge
Actron is the first name in private aircraft interior hardware, but their brand identity needed some polishing. The new brand identity needed to be clean, modern and reflect 100% American made.
Strategic Insight
Lightweight and very strong are the criteria essential to aircraft interior hardware. Mechanical slides, pulls and latches must be FAA approved and built to withstand extreme environmental conditions. Furthermore, in the world of private aircraft the design and style must be appealing to the most discerning interior designers in the world.
Creative Solution
The newly designed logo includes an interlocking “A” in the design which is symbolic of the locking function Actron latches perform. The website is designed with Actron hardware textures and mimics the mechanical slide feature their products perform on the home page. Elements of the branding campaign include: Logo, style guide, website, online banners and trade show exhibit materials.

actron_style

actron_style

Actron_logo

Actron_logo

actron

actron

Branding Challenge
Gammalux produces architectural grade luminaries (florescent light fixtures) for commercial and institutional applications.
The products are green and efficient, but florescent is typically considered old school and undesirable by architects.
Strategic Insight
Some architects have done a superb job of integration Gammalux fixtures into their designs. The goal of the new brand identity and website was to present the most elegantly designed florescent fixtures to be specified by architects and to enable them to budget the cost of the typically customized products online.
Creative Solution
Using a black canvas backdrop, the stunning examples of Gammalux lighting is showcased and the flicker effect of florescent lighting is simulated into the site’s design. Young Company also created an elegant advertising campaign targeting commercial architects across the U.S.

Gammalux Logo

Gammalux Logo

GAM-Style

GAM-Style

GAM-Striking

GAM-Striking

GAM-Color

GAM-Color