The Bionic Brand … And Why You Need It

The Bionic Brand … And Why You Need It

Half-human, half-technology. It is the ultimate power in the marketing universe. It’s the bionic brand!

The bionic brand syncs two realities of contemporary marketing:

  • People are diving into the rapidly-expanding selection of technologies for product purchases and info.
  • People want interactions with people.

Stats revealed in the December Forbes underscore the importance of this human factor:

  • People regard how well they’re treated as 70% of their buying experience
  • 67% of customers hung up the telephone in frustration when unable to connect with a real person.
  • 60% of people would sample a new brand in hopes of improved customer service.

Considering the proven importance of the people factor, the key for optimizing product popularity is creating the bionic brand – one that harnesses the power of both technology and the human element.

If you’re planning to build yourself a bionic brand, it helps to have the following strategies in your toolbox as a balance to technology:

 

The You Crew. Definitely let the buying public know your brand employs actual members of the human species to respond to customer needs and inquiries.

 

Observe Visiting Hours. The best time to post your social media gems is when visitors tune into your posts. Various analytics will help you pinpoint the most common viewing times.

 

High Mileage Words. Those words, of course, are ‘thank you’. And they can take your business a long way. Gratitude can easily be conveyed to your customers with a thank-you note or card. Showing gratitude has been proven great for building loyalty and keeping your brand at the front of consumer minds.

 

Put Your Best Face Forward. Bond-building requires more than a wow product or service. Customers will warm up to you more readily if they know something about you and your beloved team. So sprinkle some info about the crew on your website, sales letter, videos, and everything else in your marketing toolbox. This simple strategy stirs up a sense of loyalty and helps distinguish your brand from the rest.

If you have any questions or comments about personalizing your brand marketing, or about any other brand-related topic, feel free to send them our way.

You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.