B2B MARKETING EXPERTISE SINCE 1949

After WWII, industry rocketed in Southern California and industrial advertising became a very popular strategy for progressive companies to support their sales forces and grow sales. Ads in trade magazines were the most efficient way to reach target markets for all kinds of products and services purchased by businesses. No media company understood the needs of the vertical industrial markets better than McGraw-Hill. Armed with tons of market research and data, they published the core vertical trade magazines with titles such as METALS, PLASTICS, CHEMICALS and ELETRONCIS that helped to shape and define entire categories of business. They also published an extensive line of books as well as BusinessWeek magazine to serve executives across all industries in the United States.

 

Earl Taggart, the co-founder of Taggart & Young had been the West Coast Manager for McGraw-Hill publications and as such, Taggart & Young was flush with industrial clients throughout the 1950 and 1960s thanks to his thick rolodex and his love of golf. Meanwhile, Doug Young handled the creative strategy and account management responsibilities for dozens of industrial clients.

 

In 1983, at the age of 33, Bart Young purchased the agency, then called Speer, Young & Hollander, with a vision of serving the growing number technology clients in Los Angeles. Primarily focused on military-aerospace clients the agency won divisions of TRW, Hughes and IBM. By the end of the 1980s, they agency had dozens business-to-business clients for whom it provided highly-creative ad campaigns, trade show marketing and direct marketing programs. Public relations was also a major factor in winning B2B clients so the key PR associates had engineering degrees.

When the 1990s brought the ".com" business wave, Young Company was positioned to embrace technology B2B marketing as the growth of technology and Internet-based clients flourished throughout Southern California and the world. It was during this time, that we earned a reputation as a top business-to-business ad agency by BtoB Magazine.

In 2003, Bart Young completed his CBC (Certified Business Communicator) credentials with the Business Marketing Association in Chicago, Illinois and serves proudly on the BMA board for Southern California.

Our business to business marketing experience is extensive.

Client List:

2d3
Abbott Technologies
Accurate Background
Actron
Advisys
Agribuys
Ameritec
ARAMARK
ARAMARK
Arbitech
Arrow Electronics
AST research
Avery Dennison
Avnet
Borg Warner
Camlever
Candle Corporation
CB Estrin (H&R Block)
Charles Dunn Company
Cisco Systems
Countrywide Bank
Courtaulds Aerospace
David Jameson Carlyle
Digital Coast Partners
Fauci & Sons
Fluor Corporation
FMC Corporation
GNP Computers
Haas Automation
Hanjin
Hewlett-Packard
Heidelberg Engineering
Heitman
Helisys, Inc.
Hitachi
Hughes
Houston Fearless
IBM Altium
IBM Cadam
IBM EDA
IBM P-Cad
Inquiry Handling Services
ISYS
Hughey & Philips
International Rectifier
iSuppli
J2 Global Communications
Kuali Foundation
Lear Seigler
Learning.net
Markenrich
Marconi Astronics
Martin Marrietta Aluminum
Micom
Micropolis
Microsemi
Mitsubishi
Microchip Technologies
Mobi Dic
Montgomery & Company
Montgomery Watson
Moss Micro
MWS Wire Industries
MW Partners
Natel Engineering
Nissan Backhoes
Northrop Grumman
OC Metals
O’Connor Engineering
Omnifax
Packard Hughes
Pacific Scientific
Palomar Ventures
Pasternack
PBNext
PDA Engineering
Pemko
Philips Media
Plessey
Printronix
Quad Design
Rustic Canyon Group
Samsung Laser Printers
Samsung Opto-Electronics
Seiko Instruments
Scantron Technologies
Scotsman Buildings
Shultz Steel
Silicon Systems
Smartflex
Smart Technology Ventures
Strategic Data Corporation
Sunbank Electronics
TDK Semiconductors
Teledyne Laars
Teledyne Pico
Texas Instruments
Three Bond
Todco Doors
Trust Services of America (Cal Fed)
3DSP
Time Electronics
Time DC
Toshiba
Total-Apps
Transcon Lines
TRW REDI
TRW Velocium
ViewLogic
Vivantech
Vlier Engineering
Webvision
WEG
Whiteman
Wyle Laboratories
Xiran
Zebra Systems
ZyXel

Business List:

Vision Science Technology
Military Power Supplies
Employee Background Confirmation
Aircraft Hardware
Financial Planning Software
Online Food Procurement
Telecom Test Equipment
Uniform Services
Cleanroom Services
Independent Distributor
Electronics Distribution
Computers and Components
Labeling Systems
Electronics Distributor
Petroleum Pumps and Systems
Concrete Construction Equipment
Performance and Availability Software
Paralegal Services
Commercial Real Estate
Network Hardware
Online Bank Division of CW
Industrial Coatings
Computer Peripherals Distributor
Venture Capital
Commercial Contractors
Global Engineering Construction
Street Sweepers
Telecom Equipment
Machine Tools
Global Shipping
Microware and RF Design Software
Laser Eye Testing Equipment
Construction Equipment
3D Modeling Tools
Power Transmission Equipment
Connection Devices
Film Processes
Integrated Software Suite
Mechanical Design Automation Software
Electronic Design Automation Software
Printed Circuit Board Design Software
Sales Lead Management Services
Nurse Case Management
Airport Lighting & Equipment
Power Semiconductors
Electronics Industry Research
Fax Services
Open Source Software
Avionics and Guidance Systems
Online Coursework for Realtors
Test Equipment
Avionics and Guidance Systems
Metal Components
Computer Modems
RAID Systems
Mixed Signal Semiconductors
Metal Cutting Tools
Micro Controllers
Telecom Services
Investment Banking
Environmental Engineering
Sales Force Automation Software
Wire and Electrical Connectors
Mission Critical IT Resources
Software (analysis and simulation)
Construction Equipment
GaAs and InP Semiconductors
Architectural Sheet Metal
Fluid Camera Heads
Facsimile Equipment
Aircraft Wire Harness Assemblies
Servo Drives, Motors and Controls
Venture Capital
Microwave and RF Devices
Telecom Systems
Analysis and Simulation Software
Home Improvement Hardware
Digital Navigation Software
Semiconductors
Computer Printers
ASIC design and Simulation Software
Venture Capital
Multi-Function Printer/Scanner/Fax Machines
Document Cameras
Micro Printers
Software for Human Resources
Mobile Classrooms and Buildings
Aircraft Grade Aluminum Castings
Mixed Signal ASICS
Chip on Flexible Circuitry
Venture Capital
Personalized Software
Electrical Connectors and Assemblies
Mixed Signal Semiconductors
Heaters and Boilers
Castings
Semiconductors
Adhesives
Truck Doors
Investment Managers
G3 Mobile Communication Software
Electronics Distribution
Transportation
Data Storage Devices
Merchant Services
Transportation
Real Estate Data Intelligence
GaAs and InP Semiconductors
ASIC Design Software
Software Services and Support
Metalworking Automation
Website Hosting
Motors, Drives, Controls, Automation
Construction Equipment
Electronics Distribution
Multi-Media Semiconductors
Printing Solutions
High Speed Modems